Q1 2021 Insights: Top Virtual Fitness Apps in Europe

In the first quarter of 2021, the virtual fitness app landscape in Europe demonstrated varied user engagement and download figures across the top applications. Data provided by Sensor Tower offers insight into how these apps performed on a unified platform, combining iOS and Android metrics.

Zepp Life experienced a decrease in downloads, starting the quarter with 676K and ending with 303K. Despite this decline, weekly active users peaked at 15.6M towards the end of March, after starting the quarter with 12.7M.

Strava: Run, Bike, Hike saw a fluctuating revenue trend, beginning with $496K in the last week of December and reaching its highest at $591K in early March. Downloads peaked at 347K in the first week of January and gradually decreased to 254K by the end of March. Active users showed an upward trend, increasing from 4.2M to 4.9M over the quarter.

The Lose Weight App for Women also witnessed a decrease in downloads, starting at 222K and ending the quarter at 195K. Revenue remained modest but consistent, with a slight peak of $4.2K mid-January. The app's active users saw a high of 1.3M in late January, maintaining a stable user base throughout the quarter.

Home Workout - No Equipment showed a strong revenue presence, starting the quarter at $12.7K and reaching a high of $23K in late March. Downloads decreased from 248K to 142K, while active users remained relatively stable, hovering around 1.5M to 1.6M throughout the quarter.

Lastly, Step Tracker - Pedometer reported an increase in revenue from $666 to $717, with downloads peaking at 232K in late March. Active users showed steady growth, beginning at 1.7M and reaching 2.2M by the end of the quarter.

For more in-depth insights and analysis, readers can explore the detailed performance metrics of these virtual fitness applications on Sensor Tower.